As cores contam histórias: a significação do vermelho no cinema

Abstract

This work presents a research about the color's potentialities inside the cinema, with focus on red's meaning in the movies American Beauty (1999), The Sixth Sense (1999) and Moulin Rouge (2001). It seeks to understand the uses of a versatil color, like as red, can assume in the narrative, pointing its different senses, uses and meanings. To reach that, this work has a bibliographical review bringing concepts related to color and its physical, psychological and cultural characteristics, through the considerations of the authors Farina Perez Bastos (2006), Silveira (2011), Guimarães (2000) and Heller (2013). The color's context in the cinema history is explored with the concepts of Costa (2000), Martin (2003) e Mascarello (2006). The directions responsible for color control, as Direction of Photography and Art Direction, are explained by Barnwell (2013) and other authors. The narrative's structure follows the proposals of Comparato (1995), Campos (2011) e Gancho (2002). Supported by Banks' methodology (2009) about internal and external narrative analysis, and by Joly's considerations (1999) about study of image, this research aims to contribute to Comunication in order to form a professional aware of the creative potential of color. Through this research it was possible to conclude that red is a color that can aggregate many meanings to the plot as it is consciously employed as an element of the narrative.