Cultura organizacional: a comunicação como responsável pelo fortalecimento da cultura Disney

Abstract

The Organizational Culture needs to be a part of every company so that she can maintain herself strong throughout the years. So that this culture can be created an encouraged the company make use of communication. The present research seeks to understand how the Disney Company uses communicational actions to strengthen her organizational culture. It was investigated, through participant observation, application of questionnaires and with the theorical input of the studies held in this area, how Disney does so that their employees start to incorporate que company’s cultural forms and feel belonging to the company. A content analysis is also made with the material that is used during the Disney training, apart from the answers obtained from the questionnaires that were applied to the cast members. With this analysis it was possible to understand the employee’s view of the organization and understand how they feel motivated to work for the biggest entertainment company in the world. A big influences on the cast member’s work is the fact that Disney is clear about how everyone is working with other people’s happiness and that it is everyone’s responsibility to guaranty that every person that visits the Disney Parks and Resorts enjoy moments of happiness e create memories that will last a lifetime.