Comunicação pública e assessoria de imprensa: apontamentos acerca da Fundação de Economia e Estatística Siegfried Emanuel Heuser do estado do Rio Grande do Sul

Abstract

The communication that is practiced in the public institutions is indispensable for the strengthening of the public sphere and the mechanisms of democratization and citizen participation. Brandão (2009) and the press office Duarte (2003). Public communication is a communication process that is part of the public sphere, in which collective interests are proposed. To this end, as press advisors, in public agencies, it has a role of information, accounts and creates spaces for dialogue with a society. We also emphasize that a press office constituted by the function of promoting citizenship and the right to information, as well as to give visibility to associations. In this context, the objective of this paper is to analyze the role of the press office in the area of communication with the organizational organization of the Siegfried Emanuel Heuser Foundation of Economy and Statistics of the State of Rio Grande do Sul (FEE-RS). Because it is a public organization, the understanding is necessary and an obligation to render accounts of the company's activities, that is, by a public body, a society with the right to receive information regarding the activities developed by the organization. In this questionnaire, the central problem of the research is: in what way does a press office contribute to a public communication with an organizational bias of FEE-RS? In order to deal with the problem, to elaborate as general objective to analyze the role of the press office in the communication with the members of the FEE-RS organization and how the specific objectives: to observe the actions of the FEE-RS press office; To verify if a press office has strategic character in the public communication of organizational bias of the FEE-RS; And discuss a value of the FEE-RS relationship with a media.