A identidade da mulher negra em concursos de beleza: Monalysa Alcântara, Miss Brasil 2017

Abstract

The present research problematizes the sense about the identity of the black woman who were mobilized by the social network Twitter and Facebook through the Miss Brazil 2017, Monalysa Alcântara. For that, we analyzed comments made by Internet users in these social networks, while Miss Brasil 2017 was being crowned. This research was carried out through a cultural-mediatic analysis allied to content analysis, proposed by Laurence Bardin (2002), a methodological technique that applies in diverse discourses and to all forms of communication, whatever the nature of its Support. This study was based mainly on the theoretical-methodological assumptions of Cultural Studies and gender, based on Williams (2011), Woodward (2000), Escosteguy (2007), Gomes (2003), Coutinho (2010) and Quadrado (2016). As the main result we observe the senses of contempt for the black body, of inferiorization, and the stereotype of the body / beauty of the black woman is above the feminine identity. We conclude, then, that beyond prejudice with the black aesthetic there is a repugnance to see black women occupying spaces of power hitherto occupied mostly by white women.