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O caso Klara Castanho pela narrativa de Leo Dias no Portal Metrópoles: o lugar da ética jornalística
(Universidade Federal de Santa Maria, 2023-12-08)
The analysis of the unethical use of journalism makes a extremely important role in contemporary society, considering the significant influence of the media in forming public opinion. An emblematic case seen in this study ...
Na primeira página, a eliminação do Brasil em Copas do Mundo: estudo de recepção dos efeitos passionais produzidos por jornalistas esportivos
(Universidade Federal de Santa Maria, 2023-12-04)
This research aims to comprehend, through reception studies (HALL, 1973; LOPES, BORELLI, and RESENDE, 2002) and the study of passion/emotions within discourse (CHARAUDEAU, 2010), the perceptions of students and professionals ...
As contribuições do livro Banzeiro Òkòtó para pensar o jornalismo
(Universidade Federal de Santa Maria, 2023-12-05)
Starting from the urgency to discuss narrative paths for journalism in times of climate
emergency, this work is developed to understand the contributions of environmental
journalism to journalism as a whole. The book ...
As representações lésbicas e o discurso jornalístico: um estudo de caso das postagens do portal de notícias do Estadão em 2002 e em 2022
(Universidade Federal de Santa Maria, 2023-12-04)
The research is conducted through a comparative analysis of posts from the years 2002 to 2022, using all results linked to the word "lesbian" during the month of August in the journalistic content of O Estado de São Paulo ...
Nomeação e designação na cobertura jornalística dos atos de 8 de janeiro de 2023 em Brasília
(Universidade Federal de Santa Maria, 2023-12-07)
In this research, we explore how an event is constructed by journalism. To accomplish this task, we position ourselves from a discursive perspective, under the perspective of Materialist Discourse Analysis. The focus of ...
Comunicação para o Agronegócio: Estratégias e Perspectivas profissionais no Rio Grande do Sul
(Universidade Federal de Santa Maria, 2023-12-05)
This present work explores the theme of communication in the agribusiness sector in the state of Rio Grande do Sul. Its main objective is to understand the strategies employed by communication professionals in agribusiness ...
Reavivamento de memórias: o papel do documentário ‘Boate kiss:a tragédia de Santa Maria’ na retomada da memória coletiva
(Universidade Federal de Santa Maria, 2023-12-06)
The fire that occurred on 27 January, 2013 at Boate Kiss left a permanent mark on the history of more than 600 survivors, the family and friends of the 242 fatal victims of what became known as the Santa Maria tragedy. ...
Estratégias de Comunicação nas mídias sociais digitais: Análise da Construção de imagem da Influenciadora Nátaly Neri no Instagram
(Universidade Federal de Santa Maria, 2023-12-05)
The present work seeks to understand the communication strategies on Instagram, especially those of a sustainable nature, for image building, with the influencer Nataly Neri as the study object. The research problem aims ...
O Marketing de Experiência da Chevrolet no ONIX DAY 2022
(Universidade Federal de Santa Maria, 2023-12-04)
Comunicação, raça e classe: um olhar das relações públicas para as campanhas de moda da arezzo e c&a
(Universidade Federal de Santa Maria, 2023-12-05)
The present work aims to analyze how the advertising campaigns of the C&A and Arezzo brands construct narratives about race and class, reflecting on their brand positioning. To achieve this purpose, we conducted theoretical ...