A representação da identidade gaúcha na série Gre-Nal é Gre-Nal

Abstract

The present study aims at presenting an analysis of the representation of identity of the gaúcho, present in the narrative on "Gre-Nal é Gre-Nal" TV show, through the cultural elements present and from the relation between the soccer teams Grêmio Foot-Ball Porto Alegrense and Sport Club Internacional on TV show, displayed by RBS TV/RS, an affiliate of Rede Globo. Intends to analyze the representations of the gaúcho that the TV show contemplates and/or privileges. So, search the identification of cultural elements and the ways how they use the identity and the gaucho culture. The study is aligned with the theory of cultural studies and their perceptions of culture, identity and representation. And sustains the Richard Johnson's methodological proposal, who developed the circuit of culture as an analytic operator of culture. For this way, recognize which representations of the gaucho that the TV show makes use.