Estereótipos e suas implicações: uma análise do desenho Patrulha Canina

Abstract

Children are born immersed in an economic, social and cultural context where there is interaction with a series of media and technological artifacts, including animated cartoons. Cartoons, as media products, can be considered a cultural pedagogy, as they make it possible to educate a child through networks of power, with the transmission of ways of being, thinking and acting. According to Beloni (2009), the child audience starts to build, from these insertions, the understanding of the social role of "boy" or "girl". In this context, the objective of this research is to analyze the Canadian children's drawing series, popular with Brazilian children aged 4 to 6 years, PAW Patrol - in Brazil called Patrulha Canina - and its implications in the composition of children's gender identity. Based on the concept of stereotype proposed by Stuart Hall (1997), at first a general analysis of the design was made, followed by the descriptive evaluation of three episodes of the series. We found that the presence of naturalized stereotypes is still present in children's entertainment, in contrast to an emerging cultural transformation with respect to traditionally rooted concepts.