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Itens para a visualização no momento 11-20 of 20
Influência da avaliação dos consumidores sobre propaganda nas dimensões do valor da marca
(Universidade Federal de Santa Maria, 2018-05-15)
Marketing professionals seek to create unique identities for their brands (NIADA and
BAPTISTA, 2013), and for this reason, brands have been widely discussed in the literature
and have received special interest and attention ...
Gestão da inovação do modelo de negócios e desempenho inovador e sustentável
(Universidade Federal de Santa Maria, 2018-03-02)
Innovation is the driving force behind the development of organizations as they are contextualized in a dynamic and competitive market and depend on the creation of new ideas that result in competitive advantages. In order ...
Estudo do self estendido e a relação com os paradoxos tecnológicos na posse de smartphones
(Universidade Federal de Santa Maria, 2018-08-29)
Through the study of Belk (1988), about the extended self, it is noted that consumers can find in their possessions an extension of your identity. The focus of this research was the possession of smartphone. The overall ...
Conhecer, aprender, transformar: projeto de desenvolvimento social como espaço de práticas coletivas
(Universidade Federal de Santa Maria, 2018-12-20)
The present dissertation aimed to understand how collective practices are configured in the Association of Recyclers of the Spring District of the Profession Project Catador. Therefore, an intersubjective and interpretative ...
Diversificação da dívida: uma análise em empresas brasileiras listadas na BM&FBOVESPA
(Universidade Federal de Santa Maria, 2018-03-26)
The following work aims to analyze the structure of the debts of Brazilian companies
registered at BM&FBOVESPA. More specifically, to define the types of debts related to their
indexers, calculate the degree of diversification ...
Educação para empreender: um estudo da relação entre práticas didáticas, aprendizagem e intenção empreendedoras
(Universidade Federal de Santa Maria, 2018-02-09)
his study aimed to analyze the process of entrepreneurial education and its stimulus for the
development of entrepreneurial intention in undergraduate students of an institution of higher
education, considering ...
Comportamento de cidadania organizacional e engajamento no trabalho: um estudo em uma concessionária de energia elétrica
(Universidade Federal de Santa Maria, 2018-05-08)
This study was developed with the purpose of investigating the relationship between the Organizational Citizenship Behavior (CCO) and Work Engagement from the perspective of Class Electricians and Tutors who work in an ...
Relações entre estrutura e estratégia de RSC com capacidades dinâmicas: uma proposta de Framework
(Universidade Federal de Santa Maria, 2018-02-26)
This study was developed with the purpose identify the relationships between the Structure and Strategy of Corporate Social Responsibility (CSR) and Dynamic Capabilities. In order to achieve the general objective, it was ...
Educação para sustentabilidade à luz da aprendizagem experiencial na educação profissional e tecnológica
(Universidade Federal de Santa Maria, 2018-03-01)
Diante dos desafios da sustentabilidade, é preciso que se avance na construção de uma visão integradora e holística de mundo. Para tanto, é necessário educar com um propósito de fomentar pensamentos, conhecimentos e ...
Sensibilidade do fluxo de caixa em relação ao caixa e ao investimento
(Universidade Federal de Santa Maria, 2018-04-16)
The present study aims to verify the sensitivity of the cash flow in relation to the cash and the investment for Brazilian public companies, classifying them as restricted and unrestricted. Aiming to identify the predominant ...