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Itens para a visualização no momento 11-19 of 19
Mídia, identidade e representação: uma análise da publicidade televisiva da cerveja polar export.
(Universidade Federal de Santa Maria, 2011-04-14)
The television advertising appropriates the characteristics of the media, to promoting, through their speeches, an identification with the public. The intensive use of technical resources of the audiovisual language propose ...
A apropriação do global para fins locais: as representações da identidade gaúcha em comunidades virtuais do Orkut
(Universidade Federal de Santa Maria, 2009-02-19)
This study focuses on the social representations of gaucho s identity in virtual communities on Orkut. Definitions of virtual community, local culture, social
representations, identity and cyberculture are part of this ...
Identidades contemporâneas do oeste catarinense no telejornalismo regional
(Universidade Federal de Santa Maria, 2017-05-25)
The present dissertation tries to analyze how two local news programs (re)configure in their contents an identity culture of the West region of Santa Catarina. Produced in Chapecó, Santa Catarina - SC, RicTV's midday news ...
Identidade televisual: autopromocionalidade e autorreferencialidade
(Universidade Federal de Santa Maria, 2012-12-12)
This dissertation proposes to examine the actions of self-promoting and self-referential
character undertaken by the television companies inside their own schedule, in order to
constitute yours identity and to promote ...
O consumo de mídia por agricultores familiares e as mediações de classe social e economia solidária
(Universidade Federal de Santa Maria, 2021-04-08)
This work is an ethnography study about media consumption by family agriculture of Santa
Maria/RS, participants in the Project Esperança/Cooesperança and who are organized through
the social movement of the Solidary ...
Análise cultural do telejornalismo local: representação e identidade na RBS TV Santa Rosa
(Universidade Federal de Santa Maria, 2015-03-05)
The dissertation proposal is to conduct a cultural analysis of the Journal Lunch RBS TV Santa Rosa, station located in the northwest of Rio Grande do Sul state and whose operation began in 1992. The theoretical and ...
Santa Maria projetada: memória e identidade nos documentários da TV OVO
(Universidade Federal de Santa Maria, 2012-12-17)
This study analyses how the documentaries of TV OVO project Por Onde Passa a Memória da Cidade reframed the memory and built an identity of Santa Maria city. The initiative is composed of four non-ficcion movies that depict ...
TV OVO: a representação de identidades juvenis no audiovisual
(Universidade Federal de Santa Maria, 2012-03-13)
The present work has as its theme the representation of youth identities in videos
produced by low income youth. Thus, we study the construction of identities through the
consumption of material and symbolic goods during ...
A construção identitária da RBS TV na campanha autopromocional comemorativa de seus 50 anos.
(Universidade Federal de Santa Maria, 2014-01-16)
The present dissertation has the purpose of investigating how, as an affiliate, a broadcast station builds its own identity, distinguish its production from that one made by the network head and, finally, the manner how ...