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A configuração estratégica do discurso em peças publicitárias de refrigerante à base de guaraná: um estudo comparativo entre anunciantes brasileiros.
(Universidade Federal de Santa Maria, 2013-05-31)
This dissertation seek to investigate the speech strategic configuration in the television advertisement plays, comparing the sodas' advertisers Antarctica and Kuat. Understanding the advertising like a product of a process ...
A circulação de sentidos em “eu não mereço ser estuprada”: uma leitura do acontecimento midiatizado
(Universidade Federal de Santa Maria, 2016-03-11)
The present study investigates emergent forms of social mobilization generated on digital
environments and their eventful character. The intensification of the society mediatization
process points to the interpenetration ...
Estratégias discursivas para a ruptura de paradigmas de gênero em livros infantis da Coleção Antiprincesas
(Universidade Federal de Santa Maria, 2018-02-19)
This dissertation adopts as a theme the linguistic strategies of approach of the genre in the books antiprincesas. Therefore, it is structured from the collection antiprincesas, whose books spread a new look, which questions ...
Vídeo e imaginário apropriados pelo discurso de telejornais
(Universidade Federal de Santa Maria, 2013-01-15)
La recherche Vidéo et imaginaire aproprié pour le discours de la televisión, la proposition est de comprendre la relation entre le médium vidéo avec des formations imaginaires et comment le discours médiatique s'approprie ...
Em busca da complexa simplicidade: o consumo no discurso jornalístico da revista Vida Simples
(Universidade Federal de Santa Maria, 2011-03-14)
In this study, we analyse Vida Simples magazine - published monthly by Abril company -, a publication that intends to show an alternative and simpler lifestyle. However, this proposal also involves the issue of consumption ...
Discurso informativo audiovisual: sentidos engendrados na enunciação telejornalística
(Universidade Federal de Santa Maria, 2008-02-18)
Brazil, everyday in our houses, represented by a language that conjugates the power of speech of authority instituted to the nearly undisputed power of images.
But how are these printed truths produced and sustained in ...
Práticas terapêutico-religiosas na sociedade midiatizada: o dispositivo do cuidado de si na lei da atração no YouTube
(Universidade Federal de Santa Maria, 2020-02-17)
This research aims to analyze the discourse that builds the therapeutic-religious practices on the Law of Attraction that are broadcast and taught in 22 selected videos from the Gisela Vallin channel on Youtube. The first ...
Jornalismo e discurso sobre si: a construção do ethos jornalístico na carta do editor de Zero Hora e Gaúcha ZH
(Universidade Federal de Santa Maria, 2022-04-18)
Immersed in a scenario of crises in journalism and constant reconfigurations of professional practice, the research thematizes journalism and the construction of self-- images from the Editor's Letter of Zero Hora (ZH) and ...
“Se segura que ainda falta muito mais”: o discurso em torno dos 100 primeiros dias e do primeiro ano do governo Bolsonaro em Isso a Globo não mostra
(Universidade Federal de Santa Maria, 2022-02-04)
In the context of society in mediatization, marked by the processes of circulation, several
discourses emerge and circulate on different digital platforms, making the mapping of their
brands a necessary movement for the ...
Uma genealogia da temática LGBTQI+ na publicidade brasileira (1970 – 2019)
(Universidade Federal de Santa Maria, 2020-05-25)
This dissertation has as its research theme the LGBTQIA + representation in advertising,
having as its delimitation the relationship between market and social interests. In a
scenario of reformulations in the advertising ...