Buscar
Itens para a visualização no momento 191-200 of 219
Uma genealogia da temática LGBTQI+ na publicidade brasileira (1970 – 2019)
(Universidade Federal de Santa Maria, 2020-05-25)
This dissertation has as its research theme the LGBTQIA + representation in advertising,
having as its delimitation the relationship between market and social interests. In a
scenario of reformulations in the advertising ...
As compreensões dos jornalistas de dados sobre transparência nos processos produtivos
(Universidade Federal de Santa Maria, 2022-09-08)
The present paper investigates the transparency of journalism, particularly data journalism (TRÄSEL, 2014; MASTRELA, 2019; BRENOL, 2019; GEHRKE, 2018, 2020). We understand
by transparency of journalism the set of processes ...
Consumo e identidades de trabalhadoras rurais pomeranas e quilombolas do sul do Brasil
(Universidade Federal de Santa Maria, 2023-04-28)
The present study is carried out with rural workers of Pomeranian and Quilombola origin, living
in São Lourenço do Sul/RS. Through qualitative empirical research, we seek, as a general
objective, to interpret what is the ...
Estratégias argumentativas sobre a vacinação pediátrica contra Covid-19: o discurso de Jair Bolsonaro e Marcelo Queiroga
(Universidade Federal de Santa Maria, 2023-07-25)
The authorization of pediatric vaccines against Covid-19 in Brazil was permeated by
misinformation and controversial positions, especially in the speeches of former President of
the Republic Jair Messias Bolsonaro and ...
O discurso publicitário da marca Barbie: a produção de sentidos e a representação das mulheres
(Universidade Federal de Santa Maria, 2023-05-31)
The meaning and complexity of the discourses are situated and understood under social,
cultural and political aspects. Thus, the interpretation of a brand's discourse, for example, is
capable of identifying values and ...
Cocriação de valor como estratégia de comunicação na sociedade em rede: estudo do programa Cocriando Natura
(Universidade Federal de Santa Maria, 2016-05-09)
This dissertation investigates an online co-creation network as a communication
strategy and it is delimited to analyze the co-creation of value between organizations and their
public as a communication strategy in the ...
Documentários de fronteira Brasil/Uruguai: marcas de identidades (in)comuns
(Universidade Federal de Santa Maria, 2014-12-08)
This study analyzes the construction of identity meaning in documentaries about border regions, especially the border between southern Brazil and Uruguay. Our research uses two documentaries produced in 2013, funded by ...
Ser/parecer jovem como uma virtude: usos e apropriações do instagram por mulheres de diferentes faixas etárias
(Universidade Federal de Santa Maria, 2024-02-19)
This work seeks to understand how the consumption of beauty content on Instagram affects the
way women of different age groups produce meanings and understand (their) aging. Thus, the
general objective is to observe how ...
Ética e interculturalidade no tratamento midiático das migrações: da produção dos conteúdos à recepção dos migrantes
(Universidade Federal de Santa Maria, 2024-03-22)
The current work addresses the theme of migration, from the perspective of knowledge
construction alongside migrants. The research takes a qualitative approach, encompassing
both theoretical and empirical studies, in an ...
Devorando a história: midiatização, circulação e estratégias discursivas no canal Comer História
(Universidade Federal de Santa Maria, 2024-03-25)
This work aims to analyze the meanings woven by the discursive strategies produced around the "Comer História" channel. For this purpose, an initial investigation was conducted on Google Trends to understand the actions ...