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Das diferentes relações contraídas pelos textos publicitários televisuais
(Universidade Federal de Santa Maria, 2017-03-20)
The present thesis is interested in the television communication process, proposing to examine, in specific, the
advertising discourse, with the main objective to analyze the relations contracted between advertising texts ...
Estratégias discursivas na construção do ativismo digital: redes de mobilização feminista
(Universidade Federal de Santa Maria, 2019-01-09)
This dissertation aimed to understand how Brazilian feminist mobilization networks use discursive strategies in
the construction of digital activism in the social network site Facebook. Understanding the current context ...
Encenação jornalística da violência no futebol: estudo de estratégias discursivas, efeitos de sentido e valores
(Universidade Federal de Santa Maria, 2014-02-19)
This study aims to analyze how the discursive construction is about the sociocultural phenomenon of violence in football for enunciators newspapers Folha de São Paulo and Zero Hora. Thereby, investigates the discursive ...
De que comunidade se está falando? O conceito a partir das estratégias discursivas em telejornais brasileiros
(Universidade Federal de Santa Maria, 2012-12-20)
This work is inserted in the media communication area, comprehending it imbricated in the web of the mediatization, being the social processes involved with the communicational processes reciprocally. Under this logic, it ...
A concorrência por lugares entre as mídias jornalísticas impressas: estudo das estratégias de produção de sentidos no discurso autorreferencial
(Universidade Federal de Santa Maria, 2010-03-01)
This work is part of the current scenario of media coverage in the range of access to new information
technologies and communication as well as the many media devices, affects different social systems and even the media ...
“Amém? Compartilhe!”: análise da interação e circulação dos discursos de Macedo, Santiago e usuários no Facebook e Twitter
(Universidade Federal de Santa Maria, 2015-03-27)
The digital ambience - a relatively new phenomenon in the religious neopetencostal field - promotes the emergence of other relations between network users, leaders, and institutions, that are now influenced by logics and ...
Desterritorializar e reterritorializar: jornais regionais gaúchos e estratégias de aproximação com os leitores
(Universidade Federal de Santa Maria, 2018-12-14)
This research analyzes the strategies employed by gaucho regional newspapers to reach out its readers. The theoretical framework of this research is a coupling between Luhmann‟s social systems theory (1997, 2005, 2010) and ...
O movimento promocional no telejornalismo: estratégias discursivas da RBS TV no Jornal do Almoço
(Universidade Federal de Santa Maria, 2012-03-16)
Although News broadcasting focuses on information, promotion also permeates its
construction in several levels, as a result of commercial logics that guide tv
newscast planning towards the creation of effects of meaning. ...