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Identidade televisual: autopromocionalidade e autorreferencialidade
(Universidade Federal de Santa Maria, 2012-12-12)
This dissertation proposes to examine the actions of self-promoting and self-referential
character undertaken by the television companies inside their own schedule, in order to
constitute yours identity and to promote ...
A construção identitária da RBS TV na campanha autopromocional comemorativa de seus 50 anos.
(Universidade Federal de Santa Maria, 2014-01-16)
The present dissertation has the purpose of investigating how, as an affiliate, a broadcast station builds its own identity, distinguish its production from that one made by the network head and, finally, the manner how ...