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Práticas terapêutico-religiosas na sociedade midiatizada: o dispositivo do cuidado de si na lei da atração no YouTube
(Universidade Federal de Santa Maria, 2020-02-17)
This research aims to analyze the discourse that builds the therapeutic-religious practices on the Law of Attraction that are broadcast and taught in 22 selected videos from the Gisela Vallin channel on Youtube. The first ...
Jornalismo e discurso sobre si: a construção do ethos jornalístico na carta do editor de Zero Hora e Gaúcha ZH
(Universidade Federal de Santa Maria, 2022-04-18)
Immersed in a scenario of crises in journalism and constant reconfigurations of professional practice, the research thematizes journalism and the construction of self-- images from the Editor's Letter of Zero Hora (ZH) and ...
“Se segura que ainda falta muito mais”: o discurso em torno dos 100 primeiros dias e do primeiro ano do governo Bolsonaro em Isso a Globo não mostra
(Universidade Federal de Santa Maria, 2022-02-04)
In the context of society in mediatization, marked by the processes of circulation, several
discourses emerge and circulate on different digital platforms, making the mapping of their
brands a necessary movement for the ...
Uma genealogia da temática LGBTQI+ na publicidade brasileira (1970 – 2019)
(Universidade Federal de Santa Maria, 2020-05-25)
This dissertation has as its research theme the LGBTQIA + representation in advertising,
having as its delimitation the relationship between market and social interests. In a
scenario of reformulations in the advertising ...
Estratégias argumentativas sobre a vacinação pediátrica contra Covid-19: o discurso de Jair Bolsonaro e Marcelo Queiroga
(Universidade Federal de Santa Maria, 2023-07-25)
The authorization of pediatric vaccines against Covid-19 in Brazil was permeated by
misinformation and controversial positions, especially in the speeches of former President of
the Republic Jair Messias Bolsonaro and ...