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As representações da cultura do estupro e da violência de gênero a partir do cinema de Karim Aïnouz: uma análise dos filmes “O céu Suely” e “A vida invisível”
(Universidade Federal de Santa Maria, 2021-03-15)
This research presents an analysis of the representations of the rape culture and
gender violence from the films (registered culture) of the Brazilian filmmaker Karim
Aïnouz, specifically “O céu de Suely” (2006) and “A ...
A recepção da telenovela Órfãos da Terra e a representação de migrantes e refugiados no Brasil
(Universidade Federal de Santa Maria, 2021-02-18)
This dissertation proposed to investigate the reception of the soap opera Órfãos da Terra by migrants, descendants of migrants and Brazilians, in order to understand whether a soap opera, acting as a communicative resource, ...
Além dos noventa minutos: as representações femininas na campanha “A copa das mulheres” da Rede Globo
(Universidade Federal de Santa Maria, 2021-03-25)
The central theme of the research focuses on the construction of female identities in advertising, with a focus on football-related campaigns. The object of the analysis is Rede Globo's adverti-sing campaign, which ran ...
Publicidade antirracista da Salon Line: uma análise cultural do filme celebrando rainhas crespas e cacheadas
(Universidade Federal de Santa Maria, 2022-04-12)
This work stresses the urgency of the anti-racist agenda in advertising, as hegemonic ideals exclude, oppress and do not recognize inequalities, perpetuating the existing social abyss. For the study, the advertising film ...