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O movimento da RBS TV na articulação do social com o promocional
(Universidade Federal de Santa Maria, 2012-12-21)
In the current context, companies from many s
egments try to show themselves sensitive to
the problems that affect society as a whole. In the communication area, one can notice the
release of media products that highlight ...
Santa Maria projetada: memória e identidade nos documentários da TV OVO
(Universidade Federal de Santa Maria, 2012-12-17)
This study analyses how the documentaries of TV OVO project Por Onde Passa a Memória da Cidade reframed the memory and built an identity of Santa Maria city. The initiative is composed of four non-ficcion movies that depict ...
TV OVO: a representação de identidades juvenis no audiovisual
(Universidade Federal de Santa Maria, 2012-03-13)
The present work has as its theme the representation of youth identities in videos
produced by low income youth. Thus, we study the construction of identities through the
consumption of material and symbolic goods during ...
Estratégias de comunicação da Petrobras no contexto de convergência midiática
(Universidade Federal de Santa Maria, 2012-11-10)
This research theme is organizational communication in the context of digital media convergence and is bounded to the study of the media convergence as a strategic resource organizational communication undertaken by Petrobras ...
As estratégias ativistas do Greenpeace para suscitar o debate sobre o meio ambiente na esfera pública
(Universidade Federal de Santa Maria, 2012-03-08)
Before, understood as a space for discussion and limited to people qualified to represent other individuals, today the public sphere has expanded and it allows more people to participate in the deliberative process of ...
O movimento promocional no telejornalismo: estratégias discursivas da RBS TV no Jornal do Almoço
(Universidade Federal de Santa Maria, 2012-03-16)
Although News broadcasting focuses on information, promotion also permeates its
construction in several levels, as a result of commercial logics that guide tv
newscast planning towards the creation of effects of meaning. ...