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Representações identitárias na campanha Keep Walking, Brazil: as relações de cultura e poder na narrativa publicitária
(Universidade Federal de Santa Maria, 2016-10-20)
At the end of 2011, the Scottish whiskey brand Johnnie Walker launched its first one-country only advertising campaign, the Keep Walking, Brazil, signed by the Brazilian advertising agency Neograma/BBH. In addition to the ...
A práxis reflexiva das relações públicas na sociedade midiatizada: mediação estratégica comunicacional nos blogs corporativos
(Universidade Federal de Santa Maria, 2015-04-22)
The context of mediated society moves the praxis of public relations with the continuous articulation of communication strategies and mobilizes the traditional dynamics of relations and ties of organizations and publics. ...
Mediações comunicativas do trabalho “criativo”: novos caminhos, mapas antigos
(Universidade Federal de Santa Maria, 2022-10-25)
The thesis entitled Communicative mediations of “creative” work: new paths, old maps starts
from the knowledge that work goes by an important cultural and communicational changes in
our time and the guide-question ...
Subjetividades maternas: as mães do GAIA e as práticas de consumo alimentar no Facebook
(Universidade Federal de Santa Maria, 2023-01-24)
This research has as a scenario the consumption relations in which mothers, through
their collective practices, point to the intersections between maternal subjectivities and
consumption. From a theoretical framework ...
A temática LGBTQIA+ como estratégia discursiva na comunicação da Avon Brasil
(Universidade Federal de Santa Maria, 2022-10-10)
Diversity is an emblem of contemporaneity triggered by movements driven, considerably, by
capitalism, the market and globalization, whose reflexes are for the construction of modern
identities. In the midst of this, the ...
Política de comunicação na universidade: implementação e alinhamento estratégico nos veículos institucionais da UFSM (2018-2020)
(Universidade Federal de Santa Maria, 2023-03-22)
Não possui abstract.
Mídia e segurança pública no Brasil: o Jornal Nacional e a securitização da intervenção federal no Rio de Janeiro (2018)
(Universidade Federal de Santa Maria, 2023-03-13)
This doctoral dissertation has as its central theme the media and public security in Brazil. The
study is justified taking into account that the issue of securitization of public security generates
concern in society and ...
Tipificações da instituição do divórcio sob as lentes do jornal Folha de S. Paulo entre 1970-1980
(Universidade Federal de Santa Maria, 2023-03-24)
This research questions how the typifications about the institution of divorce are constructed
in the Folha de S. Paulo newspaper through the mediations between the lived and recorded
culture. Therefore, our general ...
Degradês de conectividade: infraestrutura de internet e desigualdades territoriais da midiatização
(Universidade Federal de Santa Maria, 2023-03-27)
The infrastructure of the Internet is the theme of this thesis. We highlight its social aspects,
especially the characteristics and inequalities of its infrastructure as a conditioning factor of the
mediatization process. ...
Trançando conexões em Moçambique: uma etnografia com mulheres de Maputo e suas apropriações das tecnologias digitais
(Universidade Federal de Santa Maria, 2023-04-14)
The present research is an ethnographic study with women from the city of
Maputo, about their appropriation of digital technologies. As a general objective,
I seek to analyze how Mozambican women, residing in the city ...