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Contrato de informação do jornalismo no ecossistema midiatizado: estratégias semiolinguísticas da instância de produção no facebook
(Universidade Federal de Santa Maria, 2015-08-31)
This research aims to understand how the journalism production instance processes the communication contract (Charaudeau [1997], 2009) in social media, through the analysis of semio-linguistic strategies. It is delimited ...
Estrutura básica da representação visual nas construções discursivas da apresentação do telejornal
(Universidade Federal de Santa Maria, 2015-02-20)
The way news is presented on television news prompted me to find out the logic television follows to converge languages such as verbal and visual in order to report facts in its complex utterances. In this context, this ...
Configuração da autopromocionalidade televisual: estratégias de lançamento de um produto midiático em diferentes plataformas
(Universidade Federal de Santa Maria, 2015-12-14)
The present study derives from the perspective of expansion of publicity actions beyond spaces previously defined to its insertion, such as commercial breaks in television. In this context, the study approaches promotionality ...
Distinção em 140 caracteres: classe social, telenovela e twitter
(Universidade Federal de Santa Maria, 2015-05-19)
This thesis has the overall goal of exploring the circulation and consumption of the telenovela
Salve Jorge (Rede Globo, 2012/2013) on Twitter to understand the phenomenon of TVInternet
simultaneous consumption and the ...
Pelas páginas de Zero Hora, o jornalismo público (des)coberto
(Universidade Federal de Santa Maria, 2015-04-09)
The present thesis approaches the practice of public journalism (PJ) by the press
media. The media context in the South of Brazil is called the RBS Phenomenon by
Guareschi and Ramos (1988), in which the Zero Hora ...
A práxis reflexiva das relações públicas na sociedade midiatizada: mediação estratégica comunicacional nos blogs corporativos
(Universidade Federal de Santa Maria, 2015-04-22)
The context of mediated society moves the praxis of public relations with the continuous articulation of communication strategies and mobilizes the traditional dynamics of relations and ties of organizations and publics. ...