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Mulheres, periferias e a desigualdade de gênero: uma análise de conteúdo do documentário "Sozinhas"
(Universidade Federal de Santa Maria, 2020)
This course conclusion work has as objective of researching, to reflect on how gender inequalities and their consequences are perceived in the rural scope, having western Santa Catarina as the place of study. The qualitative ...
"É tudo por causa dos Ahgases!": marketing nas redes sociais e o engajamento dos fãs nas postagens do Twitter oficial do grupo GOT7
(Universidade Federal de Santa Maria, 2021)
The consumption of South Korean pop music, better known as K-Pop, has grown astronomically in Brazil and in the world, breaking records of views and reproductions of videos and music tracks on streaming platforms. The ...
Meu eu do sul: as minorias no Movimento Tradicionalista Gaúcho
(Universidade Federal de Santa Maria, 2021)
This article is about the active minorities in the Movimento Tradicionalista Gaúcho of Rio Grande do Sul (MTG-RS).In particular, it observes, analyzes and problematizes how these minorities remain active in the MTG, being ...
O poder das narrativas no contexto transmidiático: BBB 20 e o caso Manu Gavassi
(Universidade Federal de Santa Maria, 2021)
This work addresses the theme of the power of narratives in communication strategies and seeks to identify which strategies in this regard were used by the influential celebrity Manu Gavassi on the Instagram social network ...
Out Comics: perfil no Instagram sobre representação LGBTQIA+ nas histórias em quadrinhos de super-heróis
(Universidade Federal de Santa Maria, 2021)
This project aims to explore the intersection between the themes of LGBTQIA+ representation and American comic book stories through an experimentation performed on Instagram. The diffusion of content in the platform proposes ...
De volta para o passado-futuro: a releitura de embalagens de cigarro com ênfase nostálgica no legado da indústria fumageira
(Universidade Federal de Santa Maria, 2022)
The present paper consists in the elaboration of an experimental project that aims to build a recreation of antique cigarette packages, dated between the 1960s and the 2000s, based from a nostalgic conception, as an ...
Tensionamentos do campo publicitário: caracterizando um novo perfil profissional
(Universidade Federal de Santa Maria, 2022)
This work maps as new skills of a professional profile without the need for an advertising field since there are new searches in relation to the creative product of advertising. From the graphic method in the concepts of ...
Estratégias comunicacionais para cantoras negras no Brasil: um olhar sobre o Instagram da IZA
(Universidade Federal de Santa Maria, 2022)
This work presents a study on communication advice for black singers in Brazil, thinking about the media as a whole, but focusing on communication strategies in digital social networks, especially Instagram. To achieve our ...
Bound by Wound: a construção de um roteiro de média-metragem pautado na não-linearidade
(Universidade Federal de Santa Maria, 2022)
This is an experimental project to build a nonlinear medium-length screenplay. We went through the journey of building a script through Christopher Vogler and Herbert Zettl, recognizing the technical elements necessary for ...
De Honório para o mundo: uma análise das estratégias de sucesso da artista Anitta
(Universidade Federal de Santa Maria, 2022)
With the evolution of the music and industrial market that makes artists increasingly into brands, the objective of the present work is to analyze the career of singer Larissa de Macedo Machado, Anitta, from the perspective ...