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Construindo Pontes: um miniguia sobre o papel do atendimento na gestão do relacionamento de agências de comunicação de Santa Cruz do Sul
(Universidade Federal de Santa Maria, 2023)
Considering the importance of account manager for relationship management in marketing agencies, a Public Relations professional is perceived in these spaces. Consequently, this graduation paper aims to identify the ...
Economia do crime e a análise espacial da criminalidade no Rio Grande do Sul
(Universidade Federal de Santa Maria, 2023-07-19)
The present study aimed to investigate spatial criminality in Rio Grande do Sul from the
perspective of the Economic Theory of Crime (TEC), seeking to develop the permanence of a
possible relationship between criminality ...
Melhoria contínua e transformação digital na Universidade Federal de Santa Maria: desafios de um processo sob a percepção de envolvidos
(Universidade Federal de Santa Maria, 2023-08-11)
The research proposes the improvement of an administrative-academic process ‘Subscriptions in
the Socioeconomic Benefit (BSE)’ at the Federal University of Santa Maria (UFSM), through the
precepts of lean thinking and ...
O discurso publicitário da marca Barbie: a produção de sentidos e a representação das mulheres
(Universidade Federal de Santa Maria, 2023-05-31)
The meaning and complexity of the discourses are situated and understood under social,
cultural and political aspects. Thus, the interpretation of a brand's discourse, for example, is
capable of identifying values and ...
Risco é notícia? A relevância jornalística dos riscos nos grandes desastres da mineração brasileira
(Universidade Federal de Santa Maria, 2023-05-26)
We propose to comprehend how journalism deals with disaster risks in the context of the risk
society (BECK, 2016) and precisely in the Brazilian scenario, where indicators of situations of
risks are related to circumstances ...
Controle social no Sistema Único de Saúde sob a ótica da governança pública: um estudo multicasos
(Universidade Federal de Santa Maria, 2023-06-19)
Public management currently requires overcoming traditional and anti-democratic models, with the incorporation of public governance principles. This study aims to analyze and describe the model of organization of municipal ...
Fatores preditores do comportamento de reciclagem: um estudo comparativo em municípios com diferentes índices de gestão de resíduos
(Universidade Federal de Santa Maria, 2023-07-12)
The issue of urban solid waste management has become increasingly complex, and for actions created as a way to alleviate or solve this problem to be successful, it is necessary to understand the main core of its cause: ...
Uso de paredes vivas na qualidade do ambiente interno: estudo de caso em sala de aula na cidade de Santa Maria - RS
(Universidade Federal de Santa Maria, 2020-12-01)
The use of vegetation as a bioclimatic strategy in the built environment is widely
recognized for the benefits related to thermal comfort, a characteristic arising from the
use of vegetation in the urban environment, ...
A difusão da orientação empreendedora como elemento integrante da cultura organizacional: um estudo na UFSM
(Universidade Federal de Santa Maria, 2023-09-12)
This study aimed to analyze the scope of Entrepreneurial Orientation (EO) dimensions in the satellite campuses of the Federal University of Santa Maria (UFSM) and, based on the results, propose actions to promote their ...
Gestão de resíduos sólidos: uma análise em municípios de pequeno porte na região do Médio Alto Uruguai/RS
(Universidade Federal de Santa Maria, 2021-02-11)
The present study arises with the objective of analyzing from the creation of the PNRS, the
effective application and adherence of this policy by the small municipalities, characterized by
up to 20 thousand inhabitants. ...