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Entre gostos e distinções: os sentidos atribuídos ao consumo de brechós e fast fashions em Santa Maria - RS
(Universidade Federal de Santa Maria, 2016-11-14)
The present research seeks to understand the values attributed to the consumption of thrift stores and fast fashions in the city of Santa Maria - RS. Based on this approach, we delimit as our research problem the following ...
Identidade de marca: construindo um plano de branding para uma cervejaria artesanal
(Universidade Federal de Santa Maria, 2016-12-15)
The present experimental work is about a plan to create a craft beer brand, with enfasis on the branding process. Through the analysis of consuming habits, it seeks to elaborate an ideal plan, creating value along the ...
As mulheres negras e a transição capilar: empoderamento, consumo e padrão estético
(Universidade Federal de Santa Maria, 2016-12-15)
The following work aims to verify if and how the capillary transition is understood and experienced as a mechanism of empowerment by black women based on the experiences shared by the members of the online community on ...
Kéfera e seu fandom: um estudo sobre fãs de Kéfera Buchmann e o seu consumo na construção da vlogger como celebridade
(Universidade Federal de Santa Maria, 2016-12-15)
This study is aimed at the Brazilian vlogger, Kéfera Buchmann who the front of the channel titled "5inco Minutos", has been highlighted as one of the prominent vloggers in the country. In the course of the research, an ...
Midiatização da periferia: visibilidade a partir da ascensão econômica
(Universidade Federal de Santa Maria, 2016-12-05)
This final course assignment intends to analyze the evolution of the journalist approach on the coverage of periphery news, considering the economic growth of its residents. Considering of the centrality that medias achieve ...
Celulares, conexões e afetos: a sociabilidade e consumo de smartphones entre jovens de comunidade popular
(Universidade Federal de Santa Maria, 2016-03-21)
This study investigates the use of smartphones among young residents of popular community
located in the western region of Santa Maria, the interior of Rio Grande do Sul. In this study,
consumption is understood through ...