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Um profissional liberal enquanto marca: construção de um plano de branding
(2016-12-12)
This paper proposes a constuction and management brand plan for independent professionals. Thus, it sought to understand the brand role in marketing strategies and the branding process development nowadays. At first, were ...
Mercado popular de Santa Maria: a estética das lojas de comércio popular e sua comunicação
(2016-12-12)
This study consist in a observing the visual strategies used in shop fronts of the popular commerce of Santa Maria - RS, analyzing which elements are used and their hierarchization, in order to identify the formation of ...
Gerenciamento, monitoramento e vigilância dos fluxos de informação no ambiente prisional
(Universidade Federal de Santa Maria, 2016-12-15)
This study aims to explain three aspects: communication within the Superintendency of Penitentiary Services of Rio Grande do Sul; the way the press office of the organization works with its audience; and how the flow of ...
O diálogo nas práticas organizativas de economia solidária
(Universidade Federal de Santa Maria, 2016-12-15)
The present monographic work seeks to answer the following research problem: from the model of self-management in cooperative enterprises of Solidary Economy, how is communication characterized? Based on field research ...
Cultura organizacional: a comunicação como responsável pelo fortalecimento da cultura Disney
(Universidade Federal de Santa Maria, 2016-11-28)
The Organizational Culture needs to be a part of every company so that she can maintain herself strong throughout the years. So that this culture can be created an encouraged the company make use of communication. The ...