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Ponderações sobre inserção de marca: o RPG de mesa como uma mídia publicitária
(Universidade Federal de Santa Maria, 2019-12-04)
The current scenario of advertising, be it in Brasil or in the exterior, finds itself before a challenging question: how to maintain the advertising contente relevant and effective among the large diversity of materials ...
Estratégias de visibilidade para o ambiente digital: análise dos conteúdos audiovisuais da empresa Rafael Ferreira
(Universidade Federal de Santa Maria, 2019-12-03)
Digital public relations often appropriate the characteristics of the media, seeking to promote,
through their narratives, visibility. The intense and strategic use of content propagation aims to transform users into ...
Um estudo sobre a possibilidade de criação de uma MeBrand pautada no redesign de camisetas de futebol do Grêmio Foot-Ball Porto Alegrense
(Universidade Federal de Santa Maria, 2019-12)
This experimental project aims to investigate processes of creation and acceptance of the public, regarding a modeling of football shirts of the club Grêmio Foot-Ball Porto Alegrense. In this process, a study will be made ...
Transformações na propaganda: um olhar rizomático sobre a prática publicitária
(Universidade Federal de Santa Maria, 2019-04-05)
This dissertation has as its theme the reformulations of the advertising practice and as a
delimitation of this we have: the movements that require reformulations in institutional
practices, in the field of advertising ...
Governança e desempenho em cooperativas de crédito
(Universidade Federal de Santa Maria, 2019-08-06)
Corporate governanceis characterized as an innovativesubject forthestrategic management of organizations, and has demanded the attention of several researchers. However, few studies arededicated to unravelingthe intricacies ...
Validação da escala de intenção de vingança online do consumidor para serviços
(Universidade Federal de Santa Maria, 2019-05-21)
This study aimed to perform cross-cultural adaptation and validation of the consumer online revenge intention scale for services by Obeidat et al. (2017) in the Brazilian context. To perform the translation and adaptation ...
Práticas publicitárias para o público infantil em um contexto digital
(Universidade Federal de Santa Maria, 2019-12)
Advertising is one of the main forms of communication between companies and people, it makes it possible for companies to demonstrate their services and products in an attractive way for their interested public to acquire ...
Quero Chef: plataforma de conexões gastronômicas
(Universidade Federal de Santa Maria, 2019)
It is proposed to enable an experimental project I Want Chef, creating a business model through the concepts of tools by Alex Osterwalder and Yves Pigneur (2010) with Business Model Canvas (BMC) and Larry Keeley (2015) ...
Públicos em relações públicas: desenvolvimento de uma ferramenta para caracterização de grupos de interesse
(Universidade Federal de Santa Maria, 2019-12-02)
The theme of this monograph is the study of publics in Public Relations, with delimitation in the development of a tool for publics characterization. As a problem, we bring this gap to de area. The general objective is to ...
Estratégias de comunicação digital mapeadas no mercado imobiliário santa-mariense
(Universidade Federal de Santa Maria, 2019-12-02)