Um projeto de relações públicas para a comunicação de Lasciva Lua

Abstract

The subject of the following study is STRATEGIC PLANNING IN PUBLIC RELATIONS. The theme’s delimitation is how to create a communication plan with limited resources for Lasciva Lua female sexuality educational project. The objective is to develop a communication plan for Lasciva Lua, with limited resources. The specific objectives of this study are as follows: reflect over the concepts of strategic organizational communication applied to the small business reality; conduct a organizational communication’s diagnostic in order to understand the main needs and limitations of the organization considering the market changes in the online education market segment; suggest a strategic communication planning; indicate low cost actions and strategies that are easy to implement. For this purpose, we will use, as a methodology, and exploratory and documental research and in-depth interviews with the project manager. Finally, this study aims to reflect on the Public Relations practises and concepts applied to the small business reality.