Avaliação de política pública cultural: cartografia dos projetos santa-marienses efetivados através do Sistema Pró-cultura RS entre 2015 e 2019

Abstract

Public Policies are products resulting from political activity that are materialized through various legislative and/or governmental instruments. Among the Federal Cultural Public Policies, the Rouanet Law is noteworthy, operating throughout the Brazilian territory to encourage and expand access to culture in all regions of the country, which made possible the creation of incentive county and municipal laws. For the management of such public policies, run diagnostics of demands and assessments of results, strategic activities carried out by Public Relations professionals, is indispensable. To prove the relevance of these specialists’ performance in different stages of the public policy cycle, we chose to present Cartography as a methodological strategy, which enables the analysis of the distribution of cultural projects promoted by the laws of cultural incentive in certain reagions and the assessment of the cultural policy’s performance in question. Our cartography was carried out in the municipality of Santa Maria/RS (Brazil) and covered the 58 projects approved for implementation in the city between 2015 and 2019 through the Pró-Cultura RS System, a regional strand of the Rouanet Law. As a mapping support, the Google My Maps platform was used, which allows wide access to the collected information and, therefore, its appropriation by the cultural producers of the region for their projects. As a result, Cultural Cartography is available online and allows one to assess the local cultural production incentive, the experience of active cultural producers in each context, the effectiveness of fundraising by the Law, and, finally, the representation of the various cultural segments and the distribution of projects in the municipality.