O simulacro na era digital: uma análise do Instagram da personagem Vivi Guedes

Abstract

This work analyzes the production of a simulated reality and the action of the simulacers in the speech of a character from the soap opera "A Dona do Pedaço'', from Rede Globo. This is Vivi Guedes, a digital influencer played by actress Paolla Oliveira. Through the semiological analysis that was based on Landowski's Sociosemiotic theories, categories of character analysis were created, adding to this the theme of the Transmedia Narrative and the Discourse Simulacers. As a result, it is understood that such a strategy, used in an innovative way, contributes to making the soap opera memorable and capable of influencing, even, productions of other broadcasters, in addition to making clear the great reach that such productions still have in Brazil.