Loja Casa Docca: e-commerce, artesanato, inovação.

Abstract

The product of this experimental project is the development of the Casa Docca's e-commerce store (a brand of handmade decorative products) and the central aspects of innovation involved in the business. Watching the scenario of environmental degradation and profound dissonances of policies to environmental and cultural preservation, any movement that encourages collective and sustainable evolution is necessary, which walks towards new forms of economy and business models, since current practices are unsustainable in the long term. In this way, considering textile art and the wish to be part of the expansion of the creative and sustainable economy in Brazil, through this experimental project, the objective is to build an e-commerce handicraft store using innovation frameworks based on 3 main pillars: SWOT analysis, BUSINESS MODEL CANVAS and 10 Types of Innovation. This innovation structures were essential for the construction of the business, stimulating reflections on the most varied aspects and scenarios - both internal and external of the company; helping to identify and value the competitive advantages of the brand as a whole. The insights obtained during the process point to the complexity involved both in the store and in the market position of the brand, both amed to deliver value proposition(s) in all possible details of the business. We understand the perspective that innovating in a business is not related to all sectors of a company, but to those dimensions that generate some competitive advantage. In this way, we present the vision of an enterprise with potential for innovation with several advantages and positive attributes mapped/idealized so far.