Mídia sonora como território de luta MST: possibilidades contra-hegemônicas da comunicação popular

Abstract

This research has as main objective identify the counter-hegemonic possibilities of popular communication in the sound media taking the presence on Instagram and Spotify of the program Vozes da Terra. Vozes da Terra is a radio program developed by activists from the Landless Rural Workers Movement (MST) in the state of Minas Gerais, in partnership with CP Mídias and Rádio Autêntica Favela. This descriptive and qualitative research is guided by five analytical categories: a) Individual’s emancipation (EI); b) Citizenship (CC); c) Educational potential (EC); d) Criticality (CR); e) Political-ideological device (FPI). For this, the empirical elements observed in the program are: 1) Theme and approach; 2) Sources consulted; 3) Segments; 4) Genre (Melo, 2003); 5) Distribution; and 6) Production logic. The research corpus will consist of the fifteen episodes of the program available on the two analyzed platforms: Spotify and IGTV (Instagram). The themes of these fifteen programs are guidelines intrinsic to the landless struggle, such as agrarian reform and organic food production. With these data, it was possible to identify the counter-hegemonic possibilities of the vehicle, as well as how these possibilities are expressed. As main results, it is possible to emphasize the formative capacity of the program, both in the informative sense and in the formation and professionalization of the militants, also its citizenship aptitude and the individual’s emancipation, encouraging its listeners to political participation and placing workers rural people as protagonists in the episodes, in addition to the potential presence of Vozes da Terra in social networks as a political-ideological advice, for bringing them closer to their listeners and also to the show's landless identity.