Universidade corporativa: diretrizes para implantação no Grupo CEEE

Abstract

The present paper aims at discussing the bases that may serve as guidelines to the project of implanting a corporate university at the CEEE Group. Corporate universities have been studied for over forty years, but the main interest in their creation was recorded in the 1980s, a decade in which the companies attributed more importance than ever before to managing strategies and to the training and development of their employees. Realizing that they could no further depend on other public institutions to qualify their collaborators, organizations took steps towards creating their own corporate universities. That meant establishing higher levels for the apprenticeship process and connecting the apprenticeship programs very closely with the companies’ goals and results. Corporate universities have some specific characteristics which distinguish them from the areas of training and development to meet the necessities of the organization: they are proactive; they act in the development of essential competencies; they are innovative in the ways of building knowledge; they act in the development and managing of tools designed to detect and capture the knowledge available in the organization’s professionals, clients and suppliers; they seek to follow up the practical use of knowledge, i.e., the transformation of knowledge into competitive advantages that generate intellectual capital. It is along these lines that the CEEE Group should structure the basis of its corporate university, developing and disseminating the organization’s culture, focusing corporate results and thus aiming at long term perspectives like attracting, qualifying and retaining talents.