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Distinção em 140 caracteres: classe social, telenovela e twitter
(Universidade Federal de Santa Maria, 2015-05-19)
This thesis has the overall goal of exploring the circulation and consumption of the telenovela Salve Jorge (Rede Globo, 2012/2013) on Twitter to understand the phenomenon of TVInternet simultaneous consumption and the ...
A discursivização do indígena nos jornais impressos da Amazônia legal
(Universidade Federal de Santa Maria, 2019-03-26)
The context of Indigenous peoples in Brazil is marked, since 1500, by their resistance, their fight for their lives, culture and rights. They are a minority that is little understood and lives on the margins of society. ...
As estratégias discursivas e mercadológicas da Folha de S. Paulo na captação do público leitor
(Universidade Federal de Santa Maria, 2016-12-21)
Media coverage brings up a new attitude from readers concerning journalistic production. The newspaper is conditioned to proposing new communication contracts with ways to prospect readers in order to keep in touch with ...
O funcionamento da metáfora no jornalismo de revista: temas sindicais em Veja e revista do Brasil
(Universidade Federal de Santa Maria, 2016-03-11)
The thesis aims at investigating the functioning of metaphor in journalism. We seek to establish an analytical bridge between metaphor as a figure of speech and the concept of metaphor as metaphorical process, whose author ...