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“Elas também bebem”: o consumo de cerveja por mulheres de Santa Maria
(Universidade Federal de Santa Maria, 2017-12-11)
In the past years, there has been a strengthened trend related to the consumption of beer by women. According to several researches, women have been drinking more beer – online platform MindMiners, for instance, states ...
As representações da mulher negra: uma análise do programa nação da TVE RS
(2017-12-15)
The present study deals with representations of the black woman in two episodes of the TVE RS Nation program. Being the Nation focused on the self-esteem and strengthening of the identities of the black population, we ...
Jornalismo e qualidade de vida: reflexos das mudanças estruturais do jornalismo na vida pessoal dos jornalistas de Santa Maria/RS
(Universidade Federal de Santa Maria, 2017-10-09)
The present study deals with how the journalists’ personal life are affected by work, given that it is a profession that undergoes structural changes. To understand these changes, we use Adghirni (2012) concepts when it ...
Capricho Week: a recepção da revista em suas multiplataformas digitais
(Universidade Federal de Santa Maria, 2017-12-14)
This paper proposes to investigate the reception of the magazine Capricho in its multiplatforms, in order to identify the different reading practices by the readers, and to understand how the identification with the magazine ...
Identidade e representações nerd: análise do personagem Peter Parker no filme Homem-Aranha
(Universidade Federal de Santa Maria, 2017-12-11)
The present work deals with the questions of the representations of the nerd identity in the film Spider-Man, released in 2002. We have as main objective of the research to analyze the characteristics about the nerd present ...
Aspectos gerais da opinião dos consumidores em relação a produções publicitárias audiovisuais profissionais que entre em si se diferenciam no conjunto estético narrativo e sua (des) padronização
(2017-12-14)
This paper seeks to discuss advertising aesthetics in audiovisual productions broadcast on the Internet, through the perception of the authors and critical discourse analysis of the researched personas. The authors aim to ...
A comunicação interna em instituições militares: estudo em uma unidade da FAB em Santa Maria (RS)
(2017-12-12)
This study has as its theme the "Internal Communication in Military Institutions: Research at a FAB Unit in Santa Maria (RS)", which discusses how internal communication can act as a strategic element, considering the ...
As estratégias usadas na apresentação de temáticas em interface com o campo da ciência em narrativas de ficção científica
(Universidade Federal de Santa Maria, 2017-12-13)
This work aims to identify the strategies used by works of science fiction on the process of introducing of thematics that have an interface with science. We argue theoretically the elements for nomenclatures to popular ...
Construção de valor de marca: uma análise a partir das estratégias da Labellamafia
(2017-11-24)
This work consists in an analysis of the value construction of the Labellamafia brand in its trajectory in the fitness scenario. During the development of this study, I attempted to answer how the brand in question built ...
Revista ARTCOS
(Universidade Federal de Santa Maria, 2017-12-13)
I present in this experimental project the development of the ARTCOS
magazine edition, digital independent publication which aim disclosure of artistic works of the students of the Social Communication of the Universidade ...