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Mulheres Invisíveis: a produção de um documentário
(Universidade Federal de Santa Maria, 2017-12-14)
This experimental project has its general objective to understand, through the making of a documentary, how the representation of prostitute cis women occurs in the media. Through the vision of cis women involved in ...
Um profissional liberal enquanto marca: construção de um plano de branding
(2016-12-12)
This paper proposes a constuction and management brand plan for independent professionals. Thus, it sought to understand the brand role in marketing strategies and the branding process development nowadays. At first, were ...
Mercado popular de Santa Maria: a estética das lojas de comércio popular e sua comunicação
(2016-12-12)
This study consist in a observing the visual strategies used in shop fronts of the popular commerce of Santa Maria - RS, analyzing which elements are used and their hierarchization, in order to identify the formation of ...
Gerenciamento, monitoramento e vigilância dos fluxos de informação no ambiente prisional
(Universidade Federal de Santa Maria, 2016-12-15)
This study aims to explain three aspects: communication within the Superintendency of Penitentiary Services of Rio Grande do Sul; the way the press office of the organization works with its audience; and how the flow of ...
O diálogo nas práticas organizativas de economia solidária
(Universidade Federal de Santa Maria, 2016-12-15)
The present monographic work seeks to answer the following research problem: from the model of self-management in cooperative enterprises of Solidary Economy, how is communication characterized? Based on field research ...
As representações da mulher negra: uma análise do programa nação da TVE RS
(2017-12-15)
The present study deals with representations of the black woman in two episodes of the TVE RS Nation program. Being the Nation focused on the self-esteem and strengthening of the identities of the black population, we ...
Cultura organizacional: a comunicação como responsável pelo fortalecimento da cultura Disney
(Universidade Federal de Santa Maria, 2016-11-28)
The Organizational Culture needs to be a part of every company so that she can maintain herself strong throughout the years. So that this culture can be created an encouraged the company make use of communication. The ...
“Santa Maria é pop?”: uma proposta de difusão da cultura popular da cidade nas mídias sociais e no rádio
(Universidade Federal de Santa Maria, 2018-12-03)
This experimental project proposed to create audiovisual materials for the internet to promote and complement a radioshow, Pop Tune. Therefore, added to the production of the radioshow, it has been made a video series for ...
Práticas de leitura de uma narrativa em diferentes suportes: um estudo de caso do blog e do livro Depois dos Quinze
(Universidade Federal de Santa Maria, 2015-12-15)
This research aimed to understand the content, the edition and the readers' reading practices of the blog and the printed book Depois dos Quinze, by Bruna Vieira. The author's texts approach characteristic themes of ...
Os efeitos de sentido das crises organizacionais
(Universidade Federal de Santa Maria, 2018-12-03)
In a situation of crisis, in which there is a breakdown of normality in the organization activities, it is up to communication the task of building the most appropriate understanding between publics and organizations. This ...