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Ética e tecnologia em RP: uma análise das produções acadêmicas
(Universidade Federal de Santa Maria, 2023-12-05)
This work's theme is to investigate, debate and analyze academic productions,
course offerings and bibliographies in Public Relations, regarding ethics and
technoculture, understanding that there is a lag in the material ...
Planejamento estratégico de comunicação para a Prosper Contabilidade
(Universidade Federal de Santa Maria, 2023-12-12)
This graduation paper in Public Relations is an experimental project that presents the strategic communication plan drawn up for the accounting firm Prosper. The objective of this project is to develop a communication plan ...
Comunicação para o Agronegócio: Estratégias e Perspectivas profissionais no Rio Grande do Sul
(Universidade Federal de Santa Maria, 2023-12-05)
This present work explores the theme of communication in the agribusiness sector in the state of Rio Grande do Sul. Its main objective is to understand the strategies employed by communication professionals in agribusiness ...
Comunicação, raça e classe: um olhar das relações públicas para as campanhas de moda da arezzo e c&a
(Universidade Federal de Santa Maria, 2023-12-05)
The present work aims to analyze how the advertising campaigns of the C&A and Arezzo brands construct narratives about race and class, reflecting on their brand positioning. To achieve this purpose, we conducted theoretical ...