Ilustrando os astros: a aplicação da estética Rubber Hose nos símbolos do zodíaco a partir de anúncios publicitários

Abstract

This project seeks to propose the creation of 12 (twelve) illustrated pieces inspired by the archetypes of astrology, associating each sign in a hypothetical scenario of advertisements applying the Rubber Hose retro aesthetic. For this, sources were studied that address the golden age of animation, in which the Rubber Hose style emerged, by means of the authors Arnold (2017) and Muharam (2020). It was also about understanding the history of astrology and its evolution, with Ortiz (2017) and Oliveira (2020). Within the scope of design, Gestalt theories and their principles related to human perception were seen. It was possible to understand the visual structure of the Rubber Hose style, providing the reproduction of its artistic aesthetics in a conceptual essay on astrology and advertising, showing the varied capacity of using illustration in the media.