Comunicação interna e acessibilidade: Estratégias e ações em relações públicas

Abstract

Internal communication, over the years, has become a fundamental way to ensure the adequate flow of information and the integration of employees in a company. The theme of this work is to relate internal communication and accessibility. The investigation focuses on the role of the communication professional as manager of organizational communication, seeking to promote the inclusion of employees with disabilities (PWDs). To this end, it is now understood that inclusive communication is essential, taking into account the needs and abilities of all employees. Through this study, the concepts and practices of inclusive internal communication are addressed. The study aims to contribute to a more egalitarian society, promoting inclusion and social justice, having a positive impact on the organizational climate, productivity and company reputation. To support this research, sources such as Kunsch (2003), Matos (2004), Chiavenato (1997), Curvello (2012) and Simões (1995) are used. The methodological path goes through bibliographical research and also contributes to the study, an online questionnaire with communication professionals who work in the field of internal communication and another online questionnaire with PWDs who work in the workforce, identifying possible accessibility and inclusion strategies. To cross-reference data, we were inspired by content analysis (BARDIN, 1977). We hope that the results of this research will contribute to promoting inclusion in companies, benefiting both employees with disabilities and the organization itself and society.