Thank U Next: o design emocional aplicado a concepção de design de embalagem e de produtos da cantora Ariana Grande

Abstract

This study aims to, through Donald Norman's Emotional Design theory (2008), assess the levels of consumer perception of the perfumes by singer Ariana Grande. Through this analysis, we seek to investigate how emotional design impacts the production and conception of design and advertising products. Initially, we aim to highlight how design, as a part of communication, influences the production of images. We retrieve all of this through a theoretical framework that relates them, mainly with the axis of perception, using Joly (2007), Dondis (1997), and Aumont (2010). Next, we examine the process of transforming images from a two-dimensional to a three-dimensional axis, shedding light on what product design is based on the insights of Negrão and Camargo (2008) and Mestriner (2004). We then investigate the origins of emotion theory and how it applies and integrates into emotional design, a term popularized and applied by Norman (2008). We analyze the singer's packaging design through the theoretical framework and a survey conducted through questionnaires on social media among the singer's fans. In conclusion, we understand that Norman's theory (2008) can be a pathway to think about design and advertising more strategically.