Ritos matrimoniais na era digital: análise da influência do Instagram e TikTok na divulgação de práticas de casamento

Abstract

This Final Project for Graduation explores dissemination strategies of wedding ceremony rites through the social media platforms TikTok and Instagram. The research aims to understand the dynamics of these networks and develop strategic content tailored to each platform's characteristics. The objective is to foster a broader comprehension of matrimonial cultural traditions, tips, trends, and curiosities related to the subject, emphasizing the significance of engagement and interaction strategies to connect with an interested audience. The primary goal was to establish a series of periodic posts on both platforms, intending to grasp the audience's preferences regarding the discussed themes. This approach allows for the identification of content that captivates followers' attention and interest. The future intention is to further optimize and refine the offered content, aligning it with the preferences and expectations identified during the study to better cater to the investigated target audience.