Comunicar na crise: guia para prefeituras na gestão de crise em saúde pública

Abstract

This work emerges from the need to improve Public Communication in city halls, especially in public health crisis situations, such as the COVID-19 pandemic. Based on theoretical insights from authors such as Jorge Duarte (2007) and Margarida Kunsch (2012), the work proposes the creation of a guide for the communication sectors of city halls. The methodology included bibliographical research, qualitative analysis of communicative practices during the pandemic and the development and evaluation of the resulting editorial product. The results point to the need for a device to guide and standardize communication practices during public health crisis situations. In this understanding, the Guide for city halls prepared in this experimental research contributes to improving communicative effectiveness, promoting transparent, accessible and resilient management for the benefit of local communities.