A percepção de eventos esportivos: o caso Stock Car Pro Series

Abstract

This academic research seeks to demonstrate the importance of communication at sporting events to obtain positive results in relationships with different audiences. Its central theme is sporting events, limited to the Stock Car Pro Series and, through a case study, it aims to elucidate which factors lead a motorsport competition to be considered an entertainment event and how the activities of communication professionals who work In this environment, they are important to attract and satisfy the different audiences that consume this type of event. Understanding the differences between these audiences is an important part of the research given their role in the sustainability of the event and the communication actions developed in the Stock Car environment. Another highlight is the perception of communication professionals who work in the category, observing their different degrees of involvement with the competition - whether directly with the organization of the event, advising pilots or teams or even marketing management of companies that have sponsorship quotas within Stock Car.