A mente coletiva: o comportamento das massas nas redes sociais de personalidades políticas

Abstract

This study investigates the influence of social media on collective behavior, especially in political contexts. The research analyzes how the narratives and dynamics present on digital platforms shape the cognitive and emotional processes of users, affecting their attitudes and reactions. Using a qualitative approach and document analysis, the study highlights the importance of promoting rational discourse and combating misinformation, emphasizing the integrity of information as fundamental to the health of public debate and democratic governance. Besides discussing mass psychology, demonstrating how social media can facilitate herd behaviors and rapid emotional reactions, which is crucial for understanding public opinion formation, the work also addresses the need for effective political communication, utilizing social media as direct channels for interaction with the population, promoting transparency and trust.