Estrutura básica da representação visual nas construções discursivas da apresentação do telejornal

Abstract

The way news is presented on television news prompted me to find out the logic television follows to converge languages such as verbal and visual in order to report facts in its complex utterances. In this context, this work aims to show the strength of iconicity in the production of senses involved in the presentation of some open television news in Brazil. Therefore, this narrative is regarded as television news utterances, which consists of two dimensions of sense, plastic and semantic, working in conjunction with verbal language. The fragments chosen to analyze the corpus are taken from television news presentation performances, understood as everything that is given in the live studio. The method sought to approach the Spanish theory of image with the French semiology of social discourses. We considered the views of image authors such as Justo Villafañe, Norberto Mínguez, Rudolf Arnheim and Wassily Kandinsky. To understand the discursive semantic instance we approached the thoughts of Diana L. P. de Barros and Patrick Charaudeau. At the end, we made considerations that show the particularity of television news narrative run "live", a time similar to the time of the language designated by Émile Benveniste, and which is established at the time of the utterance. This time ends up influencing the formation of senses of the narrative of television news presentation. Based on how television news works its utterances live, it was possible to detect groups of effects of sense formed from the iconicity of images and molded according to the television news genre. They are effects of truth and reality, centrality, transience, and ubiquity. These senses are primarily made of an iconic scheme, created by image elements, and then they receive a thematic and a figurative structure as well as figurative addition.