REPRESENTAÇÕES DO FEMININO NA CAMPANHA ELEITORAL DE 2006: YEDA CRUSIUS EM FOTOGRAFIAS JORNALÍSTICAS DE ZERO HORA

Abstract

The field of the journalism, through his regramentos, builds representations of the actors what it composes too many fields through his journalistic devices, like the photography. Historical and culturally, the field of the politics from Rio Grande do Sul was always predominated by masculine actors. However, in the contemporaneousness this scenery is changing: the women hurl themselves as you apply and, in the last election to the Government of Rio Grande do Sul, she is elected the first woman. In this context, this dissertation is proposed to analyse as the representations of the feminine one are built in the journalistic photographies of Zero Hour during the electoral campaign of 2006 to the government of Rio Grande do Sul and, for so much, it makes use of the figure of applies Yeda Crusius like object of analysis. From analyses of direction it was noticed semiotics that, in the journalistic photographies that portray Yeda Crusius, there is no the construction of a representation of the feminine one, but appropriations of diversified representations of the feminine one like strategy of symbolic construction of the figure of the woman in the politics.