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Um profissional liberal enquanto marca: construção de um plano de branding
(2016-12-12)
This paper proposes a constuction and management brand plan for independent professionals. Thus, it sought to understand the brand role in marketing strategies and the branding process development nowadays. At first, were ...
Identidade de marca: construindo um plano de branding para uma cervejaria artesanal
(Universidade Federal de Santa Maria, 2016-12-15)
The present experimental work is about a plan to create a craft beer brand, with enfasis on the branding process. Through the analysis of consuming habits, it seeks to elaborate an ideal plan, creating value along the ...
Plano de branding: Júlia Gomes Makeup Partner
(Universidade Federal de Santa Maria, 2016-12-28)
The present project aims to develop a structural and conceptual project with the purpose of building the brand “Júlia Gomes Makeup Partner”, a self-employed professional established in Cachoeira do Sul. It highlights ...
Construção de valor de marca: uma análise a partir das estratégias da Labellamafia
(2017-11-24)
This work consists in an analysis of the value construction of the Labellamafia brand in its trajectory in the fitness scenario. During the development of this study, I attempted to answer how the brand in question built ...
Tá achando que tá na Disney? O marketing experimental pelo posicionamento da Disney e a criação de um guia para publicitários
(Universidade Federal de Santa Maria, 2018-07-06)
This work tries to comprehend a brief history of contemporary marketing in society, understanding its steps up to the point of experimental marketing, which will be contextualized and then applied to the Disney methodology ...
As estratégias semióticas de estruturação e manifestação de uma me brand: uma análise sobre o atleta Usain Bolt
(Universidade Federal de Santa Maria, 2018-07)
This study aims to understand the strategies of structuring and manifestation
developed by Usain Bolt in the construction of his personal brand - here called me brand. The research expands and deals more deply what was ...
Celebridades da vida real: o comportamento de marca dos usuários do Facebook
(Universidade Federal de Santa Maria, 2015-12-18)
This work wants to understand the behavior of the users in the social network Facebook in the contemporary society. The hypothesis is that the subjects are acting like brands. In this way, the purpose of understanding ...
O uso de product placement como estratégia de comunicação - um estudo de caso do filme 007 - Cassino Royale
(Universidade Federal de Santa Maria, 2015-12-18)
This study investigates the insertion of brands and products on some entertainment content, with product placement being the main communication strategy analyzed, highlighting how it is used and its advantages. To achieve ...