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Tá achando que tá na Disney? O marketing experimental pelo posicionamento da Disney e a criação de um guia para publicitários
(Universidade Federal de Santa Maria, 2018-07-06)
This work tries to comprehend a brief history of contemporary marketing in society, understanding its steps up to the point of experimental marketing, which will be contextualized and then applied to the Disney methodology ...
As estratégias semióticas de estruturação e manifestação de uma me brand: uma análise sobre o atleta Usain Bolt
(Universidade Federal de Santa Maria, 2018-07)
This study aims to understand the strategies of structuring and manifestation
developed by Usain Bolt in the construction of his personal brand - here called me brand. The research expands and deals more deply what was ...