O design editorial em um livro impresso: um estudo de sua influência no processo de leitura da obra “Aventuras de Alice no País das Maravilhas”

Abstract

This work, with the goal of coming to a coherent conclusion about the influence of editorial design in the activity of reading a printed book, contemplated concepts related to the market in which the corpus is inserted, the brazilian editorial market. Furthermore, we sought to insert the research’s problem in a context capable of understanding by the future readers of this work. Thus, from a brief explanation over concepts present in the market, such as editor, publishing house, reader, reading, publication and, mainly, book, including an approach about the book’s production process. From these concepts, we tried to create a logical and hierarchical sequence over the elements that constitute this scenery. After this, we created a division between the main aspects of the book’s structure and its most important characteristics used during its graphic and visual planning. With the explanation of all this aspects, it was possible to analyze the book “Alice´s adventures in Wonderland”, of Lewis Carroll, 2014’s edition of publishing house Globo, through a detailed study of the presence or absence of graphic elements in the elapse of its 196 pages and the consequent finalization of it through the results that show us the importance of the graphic project in a printed book and the integration that it can allow between text and visual elements. This results made possible the conclusion that the choice of elements to be utilized during this process must be based in a profound knowledge of the resources that each graphic tool provides, and the effect of them when applied in a book to be printed so that it is possible to benefit the reader that chose, as an activity, the reading.