Llimites, estratégias e percepção em gestão universitária o caso do CESNORS

Abstract

In recent decades, there have been new management principles, which seek innovation and flexibility, from the findings that the models of organizational rigidity , based on bureaucratic ideals, are being replaced by an systemic view of activities. In the context of universities, institutions focusing on knowledge, the need for modernization is even higher due ace own innovations and knowledge produced in this environment. To assist in this process, strategic planning and foundations of GesPública seem essential to develop specific skills and innovative capacity. The university in the context of public administration finds limits and difficulties that often hinder the implementation of innovations that the university develops and encourages society to desenvover and run. Such impediments stem from several factors, the legislation that governs its processes, and own internal management of the institution setting. Thus, the focus of this study was investigate the limits and knows the strategies adopted and the perception of CESNORS management, a decentralized unit of UFSM, with a unique proposition in Brazil. A center with two university units in geographically distant municipalities and 70 km away from the seat 270 km. To achieve these goals we used the methodology of the case study, with quantitative and qualitative approach and descriptive and exploratory. The survey was conducted with the following instruments: a literature review, participant observation, questionnaire and conducting interviews. The collected data were verified through content analysis and Likert scale and subsequent processing of the collected data ( Excel and SPSS Software). It is expected with this study provide support for further discussion and contribute to the continuous improvement of university management. The results obtained from the survey showed main limits legislation , the distance between the units , fragmentation between segments and between units. As management strategies lean structure , innovation in university administration with an organizational culture teams as well as the active participation of Cesnors at Headquarters UFSM