The following work aims to verify if and how the capillary transition is understood and experienced as a mechanism of empowerment by black women based on the experiences shared by the members of the online community on ...

Art direction is the stage of the publicity process in which one builds the advertisement in its imagery form (visual). Motivated by the lack of perspective directed to the visual thinking, this study researches, discuss ...

The present project aims to develop a structural and conceptual project with the purpose of building the brand “Júlia Gomes Makeup Partner”, a self-employed professional established in Cachoeira do Sul. It highlights ...

This study analyzes commercials transmitted on RBS TV Santa Maria, in order to understand how female representation is combined with identities present in advertising narratives. The analysis’s object corresponds to ...

The style is constantly related to the well-being, the way of life, and the current fashionable characteristics of Santa Maria Street. It is in the streets that one can observe the most diverse styles and elements that ...

In the past years, there has been a strengthened trend related to the consumption of beer by women. According to several researches, women have been drinking more beer – online platform MindMiners, for instance, states ...

The present work deals with the questions of the representations of the nerd identity in the film Spider-Man, released in 2002. We have as main objective of the research to analyze the characteristics about the nerd present ...

This paper seeks to discuss advertising aesthetics in audiovisual productions broadcast on the Internet, through the perception of the authors and critical discourse analysis of the researched personas. The authors aim to ...

This work consists in an analysis of the value construction of the Labellamafia brand in its trajectory in the fitness scenario. During the development of this study, I attempted to answer how the brand in question built ...

This work tries to comprehend a brief history of contemporary marketing in society, understanding its steps up to the point of experimental marketing, which will be contextualized and then applied to the Disney methodology ...