Espaços de reconhecimento no campo político: análise de dispositivos imagéticos e interativos

Abstract

This research starts from the hypothesis that the HGPE, the voice of Brazil and alike, in the present paper denominated as common places of the political field, do not cause any recognition on the voters. Therefore, this paper aims at studying the ability of social networks, especially Facebook, to become spaces that provide recognition of the political field through the audiovisual device. At the end of the work, there is a reflection on the intersection between the recognition space, the device and the effects for the construction of the political image. The methodology consisted of a bibliographical research on the effects of recognition, audiovisual device and image, along with other researchers’ analyses on politics and mediatization, also reckoning on a brief history of political advertising in Brazil, in order to make a comparison between the previous electoral rules with those that are in force. The paper also explains the hypothesis of common places in the political field, as well as a discussion on the potential social networks have, along with an analysis of the lives of the elected Mayor of Santa Maria, Jorge Pozzobom (PSDB), divided by axles, that were defined as important for the recognition to happen: appearance, framing, arguments, and interaction. As a result, it has been observed that the potentiality around imagetical and interactive devices, such as Facebook Live, is mainly on the issue of the main features of politics, which are debate and freedom of expression, to be ensured by the device.