Produção audiovisual em relações públicas como estratégia comunicacional para o desenvolvimento: as mulheres rurais de Restinga Seca - RS

Abstract

This experimental Project want to contribute for relationship between the communication and development, in fields scientific, political and social. Its general objectives to promote the representation and the recognition of the rural woman in the city of Restinga Seca, through froman audiovisual, considered in the perspective of communication and development, as alternative media strategic. The specific objectives of the project are: to recognize the auto representation of the rural woman; to promote alternative representations to the traditional midiática representation; to narrow the laces between university and community; to reflect and to propose the strategies of Public Relations in favor of the development. To reach of to the established objectives was developed a seminary of extension, constitued of the stages: group of discussion with the rural women concerning the subject “midiática representation of the rural woman”, followed for depositions, which constitute the content of the audiovisual production: Whe structured the experimental Project into four chapters: Chapter 1: The theoretical perspectives the of experimental Project concerning the questions of social representation and gender, atrelada the comunicacionais strategies for the development; Chapter 2: the theoretical perspectives on audiovisual production as a product the Public Relations; Chapter 3: the experimental project; Chapter 4: the final report, stage where the measurement of the accomplished work is accomplished. At last, as a result we present the audiovisual, which portrays the representation of rural women in the municipality of Restinga Seca, RS. The study provides as overview of the representation of rural woman, in particular the of papers and functions as performed socially and their relationship with the development of the Territory in which they belong, which to server as subsidy for the of acting of on Public Relations connected to the foment institution sor public policy.