Reforma do ensino médio: uma análise da comunicação governamental e midiática nos sites do MEC e portal R7

Abstract

This research seeks to analyze and compare the government communication in relation to the media communication, through the speeches and strategies designed about the governmental proposal for education reform, in the websites of the Ministry of Education (MEC) and Portal R7. We activate the concepts of government communication, media communication, public communication, political discourse and discursive strategies, using the methodology of the content analysis, in its hybrid perspective, to verify the results obtained. The analysis exposes the main strategies communicational found in government news and demonstrates the predominance of justification strategies, vague strategy, strategy of simplicity and accentuation of the appearance of quotations. The results obtained in relation to the Communicational strategies found in the news of the R7 Portal present the predominance of the strengthening strategy and the strategy of the social regulation function.